About the Downtown Development Association of Lincolnton, Inc:

The Downtown Development Association of Lincolnton is a 501(c)3 development organization, established in 1990 to facilitate successful and sustainable revitalization of Lincolnton’s historic commercial district.

In 1995, Lincolnton became a designation North Carolina Main Street Community by the Department of Commerce and has received annual accreditation from the National Main Street Center as well as numerous achievement awards for individual projects, events, and overall revitalization efforts.

The Lincolnton DDA operates through a public-private partnership, governed by a twenty- member Board of Directors with staff support by the City of Lincolnton Business & Community Development Department. The organization takes a comprehensive approach to downtown development through activities and projects encompassing The Main Street Four Point Approach® and Eight Guiding Principles.   Goals and objectives are achieved through the board of directors and four standing workgroups: Design, Promotions, Economic Restructuring, and Organization. As a volunteer-driven organization, the Lincolnton DDA depends on hundreds of volunteers and several thousand volunteer hours each year.

Mission & Vision

The mission of the Downtown Development Association of Lincolnton is to develop and lead efforts to revitalize Lincolnton’s historic Downtown District as a vibrant, social and economic hub while preserving the community’s cultural heritage and enhancing the quality of life for residents.

barbershop_signed_900Vision Statement

{In 2003, with input from over 100 downtown stakeholders, DDA crated a shared vision for the future of Downtown Lincolnton. The Lincolnton DDA establishes an annual WorkPlan of projects and activities specific to accomplishing goals and objectives derived from this Vision.]


Historic Downtown Lincolnton is an authentic place, vibrant both day and night with an active street life, a lively cultural scene and diverse populace where people are drawn to live, work and play.


Skillfully rehabilitated old buildings and traditionally styled new infill buildings are occupied with a mix of retail and service businesses, restaurants, artist studio/galleries, residences and professional offices. Each night Lincolntons Court Square transforms from the center of government during the day to a thriving entertainment district at night complete with multiplex movie theater, restaurant row, bed and breakfast inn and an array of other community gathering places suited to a variety of tastes. Downtown Lincolnton is a comfortable place for residents and a memorable destination for visitors.

The Main Street Four Point Approach® to Downtown Revitalization

The Main Street Four-Point Approach® is a comprehensive revitalization process designed to improve all aspects of a downtown, producing both intangible and tangible benefits. Four elements are combined to create a well-balanced program.

Building partnerships to create a consistent revitalization program and develop effective management and leadership downtown.

Establishing downtown as a compelling place for shoppers, investors, and visitors. This means not only improving sales but also rekindling community excitement and involvement.

Enhancing the visual quality of the downtown.

Strengthening the district’s existing economic assets while diversifying its economic base.

The Main Street Philosophy – Eight Guiding Principles

The Main Street Four Point Approach succeeds only when combined with the following eight principles:

A single project cannot revitalize a downtown or commercial neighborhood. An ongoing series of initiatives is vital to build community support and create lasting progress.

Small projects make a big difference. They demonstrate that “things are happening” on Main Street and hone the skills and confidence the program will need to tackle more complex problems.

Although the National and North Carolina Main Street Centers and can provide valuable direction and hands-on technical assistance, only local leadership can initiate long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort.

Every local Main Street program needs the support and expertise of both the public and private sectors. For an effective partnership, each must recognize the strengths and weaknesses of the other.

One of the program’s key goals is to help communities recognize and make the best use of their unique offerings. Local assets provide the solid foundation for a successful Main Street initiative.

From storefront design to promotional campaigns to special events, quality must be the main goal.

Changing community attitudes and habits is essential to bring about a commercial district renaissance. A carefully planned Main Street program will help shift public perceptions and practices to support and sustain the revitalization process.

Frequent, visible changes in the look and activities of the commercial district will reinforce the perception of positive change. Small, but dramatic improvements early in the process will remind the community that the revitalization effort is under way.

Board of Directors 2015


Brooke Sherrill, Chair
Donna Beringer, Vice Chair
Wayne Hoyle, Treasurer
Vicki Davis, Secretary


Workgroup Chairs:

Holly Perkins, Promotions
Joshua Grant, Design
Mark Ingle, Economic Restructuring


John Anderson
Kelly Atkins
Laura Elam
Mayor John Gilleland
Jason Harpe
Cynthia Hoffmann
Rhonda Hunter
Anita McCall
Bryan McClure
Commissioner Martin Oakes
Carole Pendleton
Chris Rhyne
Brad Rivers
Jennifer Sackett
Debbie Sipe
Osama Yousef